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Privacy Notice

This page is designed to help
businesses, especially BBBOnLine Reliability seal holders, to
create an online privacy notice for use on the web. The Code of Online
Business Practices requires that BBBOnLine Reliability seal
holders have some sort of privacy notice on their website. Each notice
must be based on the following five elements:

  • Notice (what personal information is being collected on
    the site)
  • Choice (what options the customer has about
    how/whether her data is collected and used)
  • Access (how a customer can see what data has been
    collected and change/correct it if necessary)
  • Security (state how any data that is collected is
  • Redress (what customer can do if privacy policy is
    not met)

This webpage will attempt to give some resources to use in
developing your privacy notice. Whatever final notice you develop is up
to you, and will be your responsibility to maintain. The Better
Business Bureau does not recommend any one set of privacy practices, nor
any single privacy notice.

Below is a sample privacy notice that you may want to use as a
guide for your privacy notice. Note that there is a place for your
company name or URL in the first paragraph, and a place for your phone
number and email address in the last paragraph. Please make sure to
personalize these. DO NOT simply cut-and-paste this policy as

Privacy Notice

This privacy notice discloses the privacy practices for (website
. This privacy notice applies solely to information
collected by this web site. It will notify you of the following:

  1. What personally identifiable information is collected from you
    through the web site, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of
    your data.
  3. The security procedures in place to protect the misuse of
    your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this
site. We only have access to/collect information that you voluntarily
give us via email or other direct contact from you. We will not sell or
rent this information to anyone.

We will use your information to respond to you, regarding
the reason you contacted us. We will not share your information with
any third party outside of our organization, other than as necessary to
fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in
the future to tell you about specials, new products or services, or
changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time.
You can do the following at any time by contacting us via the email
address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.


We take precautions to protect your information. When you
submit sensitive information via the website, your information is
protected both online and offline.

Wherever we collect sensitive information (such as credit
card data), that information is encrypted and transmitted to us in a
secure way. You can verify this by looking for a closed lock icon at
the bottom of your web browser, or looking for “https” at the beginning
of the address of the web page.

While we use encryption to protect sensitive information
transmitted online, we also protect your information offline. Only
employees who need the information to perform a specific job (for
example, billing or customer service) are granted access to personally
identifiable information. The computers/servers in which we store
personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy
policy, you should contact us immediately via telephone at XXX
or via email.

You can print or save the above privacy policy to your
computer here: Download
sample privacy policy
(MS Word document)

The above notice (or policy) probably does not describe your
privacy practices exactly. You need to personalize your statement to
fit your business practices. Here are some sample clauses that you can
use to help describe other specific practices that fit your business

Optional Clauses

If your site has a registration page that customers must
complete to do business with you, insert a paragraph like this in your
privacy notice:


In order to use this website, a user must first complete the
registration form. During registration a user is required to give
certain information (such as name and email address). This information
is used to contact you about the products/services on our site in which
you have expressed interest. At your option, you may also provide
demographic information (such as gender or age) about yourself, but it
is not required.

If you take and fill orders on your site, insert a paragraph
like this in your privacy notice:


We request information from you on our order form. To buy from
us, you must provide contact information (like name and shipping
address) and financial information (like credit card number, expiration
date). This information is used for billing purposes and to fill your
orders. If we have trouble processing an order, we’ll use this
information to contact you.

If you use cookies or other devices that track site
visitors, insert a paragraph like this in your privacy notice:


We use “cookies” on this site. A cookie is a piece of data
stored on a site visitor’s hard drive to help us improve your access to
our site and identify repeat visitors to our site. For instance, when we
use a cookie to identify you, you would not have to log in a password
more than once, thereby saving time while on our site. Cookies can also
enable us to track and target the interests of our users to enhance the
experience on our site. Usage of a cookie is in no way linked to any
personally identifiable information on our site.

If other organizations use cookies or other devices
that track site visitors to your site, insert a paragraph like this in
your privacy notice:

Some of our business partners may use cookies on our site
(for example, advertisers). However, we have no access to or control
over these cookies.

If you share information collected on your site with
other parties, insert one or more of these paragraphs in your privacy


We share aggregated demographic information with our partners
and advertisers. This is not linked to any personal information that
can identify any individual person.


We use an outside shipping company to ship orders, and a credit
card processing company to bill users for goods and services. These
companies do not retain, share, store or use personally identifiable
information for any secondary purposes beyond filling your order.


We partner with another party to provide specific services.
When the user signs up for these services, we will share names, or other
contact information that is necessary for the third party to provide
these services. These parties are not allowed to use personally
identifiable information except for the purpose of providing these

If your site has links to other sites, you might insert
a paragraph like this in your privacy notice:


This web site contains links to other sites. Please be aware
that we are not responsible for the content or privacy practices of such
other sites. We encourage our users to be aware when they leave our
site and to read the privacy statements of any other site that collects
personally identifiable information.

If you ever collect data through surveys or contests on
your site, you might insert a paragraph like this in your privacy

Surveys & Contests

From time-to-time our site requests information via surveys
or contests. Participation in these surveys or contests is completely
voluntary and you may choose whether or not to participate and therefore
disclose this information. Information requested may include contact
information (such as name and shipping address), and demographic
information (such as zip code, age level). Contact information will be
used to notify the winners and award prizes. Survey information will be
used for purposes of monitoring or improving the use and satisfaction
of this site.

You can print or save the above privacy policy to your
computer here: Download
Optional Clauses
(MS Word document)

Other sources of information on creating privacy policies

  • Understanding
    Privacy’s site
    provides guidance on why online privacy is important
    and how businesses can create policies that fit their practices. See
    especially the section on Create
    an Online Privacy Policy

  • The Center
    for Democracy and Technology
    has guidance to help businesses create
    a privacy policy.

  • The Direct Marketing Association has a “privacy policy
    “. This tool is oriented towards companies that practice
    direct mail marketing, but can be used by a wide variety of businesses.

  • Finally, for the global-looking companies among
    your membership, the Organisation for Economic Co-Operation and
    Development (the “OECD”, based in England), has a privacy policy
    . OECD is an international business whose 29 member
    countries have endorsed this privacy policy generator.